BioNYC

BIONYC is a New York City based ad agency (a division of BGB Group) that focuses on medical advertisements/communications. BioNYC was my first project where I was the lead designer. The project is approximately 9,000SF and located on the 4th floor of 38 Greene Street, a late 19th century masonry building in Soho. The space is comprised of a large open-plan work area with zero private offices, plus meeting rooms and a large divisible board room. The reception area also serves as a lounge with beer and iced coffee kegs. The design concept built upon BGB Group's brand identity while infusing playful graphics and chess-inspired King and Queen breakout rooms. 


Firm: TPG Architecture; Position: Lead Designer; Photographer: Alexander Severin; Completion: 2016